Last updated: August 27, 2026
Hellfire Yoga LLC cares about your privacy. To help protect your privacy, this Privacy Policy explains how hellfireyoga.com collects and uses personal information that we collect from you or that you provide to us through our websites, emails, platforms, and other means described below ("Sites").
WHAT PERSONAL INFORMATION WE COLLECT ABOUT YOU
For the purposes of this Privacy Policy, "personal information" (or "personal data" if you are in the EU or the UK) is information that directly or indirectly identifies you as an individual. When you engage with us, we may collect some or all of the following types of personal information:
Personal identifiers and contact information, such as your name, address, email address, tax ID number, and telephone and/or mobile phone number.
Demographic information, such as your date of birth, age, gender, current city, or country.
Account information, such as your username and password, music preferences, entertainment preferences, login times and length of visit, and – only if you choose to register via a third-party account, such as Google – your profile picture URL.
Transaction information, such as your purchase and licensing history, purchase and licensing information, and certain payment information, such as your bank account number, ACH or wire payment instructions, and credit or debit card number.
Information about your online activity, such as your device's IP address, device and browser information, method by which you were linked to our Sites and your activity on the Sites.
Contents of communications you share with us, such as when you use chatrooms, forums, submission forms, or message boards provided by us, or through phone calls, emails, or text messages/SMS.
Cookie information – for more information about this, please see our COOKIE POLICY.
This Privacy Policy does not cover the use of your personal information by third parties with whom you have an independent relationship, such as Google, Facebook, financial partners, or our artists or their management when you provide your personal information directly to them. In those cases, the relevant third party's privacy policy will apply.
HOW AND WHY WE COLLECT AND PROCESS YOUR PERSONAL INFORMATION
We will collect and process the personal information described above for the following purposes:
Operations. We collect and process your personal information to provide our services to you, to provide information that you request, to respond to comments and questions you submit to us, in connection with a business transaction, and to otherwise carry out the functions of our business. We may also process your personal information to develop new products, services, processes, features, and functionalities, including by analysing the usage trends and preferences of visitors to our Sites.
Participation in special activities. We collect and process your personal information when you register with us as part of your participation in our promotions, contests, or sweepstakes. As part of your registration, we may request your name, contact details such as your address, email address, or telephone number, and other information such as your date of birth, country, gender, music preferences, and entertainment practices.
Newsletters and Marketing. We collect and process your email address, telephone and/or mobile phone number, and other contact information that you provide to us in order to provide you with certain newsletters, updates, and other marketing that you may be interested in (including online advertising), which may include updates on a particular artist, type of music, title, or author. We then add that email address, phone number, or other contact information to the distribution list for the content and type of updates that you have requested. You may choose to stop receiving our newsletter, marketing emails, text messages/SMS, and other communications at any time by following the unsubscribe instructions included in these communications, via the communication preferences in your account settings page, or by contacting us as described in the contact us section below.
Product purchases and Licenses. When you choose to buy a product available through one of our online stores, or if you enter into a license agreement with us, we will collect and process your name, address, email address, telephone number, and order details, and we may collect your birth date and tax ID number. Additionally, our payment service providers will collect and process the following additional personal information in order to complete your transaction: order details, price, credit card number or other payment information, billing address, and any further details that may be needed to complete your order.
Website operation and registration. We will process your personal information in order to make our Sites accessible and available to you. If you choose to register on one of our Sites, we will collect and process your login details (such as your username and password) so that we can authenticate you, communicate with you, provide the services you have requested, and provide a more personalized experience on our website. For certain services, we may require that you create an account through one of our Sites. You are not required to provide us with this information, but if you choose not to do so, you may not be able to participate in some of the activities, or you may not be able to receive certain services available on that Site. As a registered user, we will process all of the information you provide to us when you use our services as a registered user, as well as information about your use of our Sites and services (such as login time and length of visit).
NOTE ABOUT ORGANIZATIONAL ACCOUNTS: When you create an account as a user of the Sites, the account may be associated with an organization (an "Organizational Account"). Other users may request to join your Organizational Account and certain information (such as your organization's physical address) will be visible to those users to enable them to identify the correct Organizational Account they wish to join. In the event that a user requests to join an existing Organizational Account, certain personal information of that user (such as their name and email address) will be shared with the administrator(s) of that Organizational Account so that they can verify that the user is a member of the applicable organization and administer their membership.
Contact us. When you contact us by phone, email, or otherwise to submit information to us (such as when contacting us with a question or feedback), we collect and process the information you provide to us, such as your name, email address, telephone number and request in order to respond to your inquiry.
Job applications and submissions. If you apply for a job with us or submit a manuscript for our review, we collect and process personal information such as your name, address, email address, birth date, work experience, education history, and other related information that you submit in order to review, verify, and evaluate your job application and suitability for a role with us, or to review your submission information.
Employee information. If you are successful in applying for a job with us, we will collect further personal information that is necessary to onboard you as an employee and administer your employment with us, such as payroll information, tax information, benefits information, and information about your role and performance.
Updates concerning us. If you are a registered user, we collect and process your email address, telephone and/or mobile phone number, and other contact information in order to keep you informed about the operation of our services by sending emails, text messages, and announcements that are needed for the proper functioning and administration of our Sites and services.
Third-Party Mailing Lists. When you apply to perform or be notified about certain artists, authors, or titles, you are opting-in to adding your email address, telephone and/or mobile phone number, and other contact information to relevant Hellfire Yoga mailing lists and the mailing list of the party representing the artist, author, or title you have applied for or requested notifications about. Your contact information will only be shared when you interact with Sites related to these artists, authors, or titles, and in accordance with applicable law, and we will require that they provide you with the option to unsubscribe at the bottom of each email or text message you receive from them. We will also require that they use your contact information only for this purpose, and do not share or sell your contact information to any other parties. We will not share your opt-in to a text/SMS campaign with any third party for purposes unrelated to the artists, authors, or titles you have requested information about.
Integrated Services. You may be given the option to access or register for our services through the use of your username and passwords for certain services provided by third parties (each, an "Integrated Service"), such as through the use of your Google account, or otherwise have the option to authorize an Integrated Service to provide personal information or other information to us. By authorizing us to connect with an Integrated Service, you authorize us to access and store your name, email address(es), contact information, date of birth, gender, current city, profile picture URL, and other information that the Integrated Service makes available to us, and to use and disclose it in accordance with this Privacy Policy. You should check your privacy settings on each Integrated Service to understand what information that Integrated Service makes available to us and make changes as appropriate. Please review each Integrated Service's terms of use and privacy policies carefully before using their services and connecting to our Site or services.
Social media plugins. We use so-called social plugins, such as "like" buttons, and widgets on our Sites. These are services that are provided by companies like Facebook, Instagram, or X. If you access a page of the Site that contains a plug-in, your browser establishes a direct connection to the social media provider's servers. Via the plugin, the provider receives the information that you have visited our Sites, even if you do not have a profile or are not currently logged in. This information (including your IP address) may be transferred from your browser directly to the provider and stored there. If you are logged in to one of the social media services, the provider may associate your visit to the Site with your account with them. Interactions with plug-ins, such as the "like" button are sent directly to the provider. The information is also stored in the social network and published on your account. The purpose and scope of the data collection and the further processing of your data by the providers, as well as your relevant rights and setting options for the protection of your privacy, can be found in the privacy notices of those providers.
User interactions. We may obtain information, including your personal information, when you interact with other users of the Sites or our services through communication or messaging capabilities.
Providing the personal information described above is not a legal or contractual requirement, and you are not obliged to provide it. However, if you choose not to provide your personal information, please be aware that we will not be able to provide certain products, services, communications, updates, information, and elements of the Sites to you.
Information Collected By Customers, Clients, and Registered Users. Our customers, clients, and registered users may provide us with, or upload personal information in connection with the services we provide. Hellfire Yoga LLC may not have a direct relationship with all of the individuals whose personal information is provided in this way. Therefore, each customer, client, or registered user should ensure that individuals with whom Hellfire Yoga LLC does not have a direct relationship, but whose personal information is processed by Hellfire Yoga LLC are provided sufficient notice about the use of their personal information in this way.
HOW WE SHARE YOUR PERSONAL INFORMATION
We will only share personal information in the following circumstances:
With third parties acting as service providers on our behalf, which agree to use it only for the purpose of providing services to us, and who will keep the information confidential and secure. These service providers may include:
Delivery partners, who we use to deliver our products on our behalf,
Payment service providers, who are involved in the processing of your payment data when you make a purchase with us,
Marketing partners, who we use to send you promotional communications, for instance if you register to join an artist, author, or title's mailing list, or subscribe to a particular promotional campaign,
Promotional vendors, who help us to administer contests and promotions, including by maintaining separate contest and promotion microsites,
Job application vendors, who help us to process and manage your job application,
IT service providers, such as our data hosting provider, and
Other service providers that we may engage to provide services to us or on our behalf to you, such as platform providers, phone companies, and other vendors who help us to deliver our services and run our business.
Within Hellfire Yoga LLC, for the purposes of operating our business and supporting group-wide activities.
With Hellfire Yoga LLC artists, representatives of those artists and their management, and other trusted partners whose products or services you may have an interest in.
With providers of social media plug-ins, as described above.
In the event of a corporate change (such as a merger, acquisition, restructuring, or sale of assets), in which case we will comply with applicable law if additional notice or consent is required in each case.
We will also disclose personal information where required to do so by law (for example, in response to a court order, subpoena, or other legal obligation), in response to a binding requests from a law enforcement agency, or in special cases when we have reason to believe that disclosing the information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with our rights or property.
We use analytics technology, such as Google Analytics. You may be able to opt-out of this use of information about you by Google by clicking here: https://policies.google.com/technologies/partner-sites. To learn more about how Google uses data when you use our Online Services, please see How Google uses information from sites or apps that use our services.
If you are a user from the EU/EEA, please also see additional information on international data transfers in this privacy policy.
WHERE WE STORE YOUR PERSONAL INFORMATION
All of the personal information we collect from or about you may be processed, stored, transferred, or accessed by entities around the world as described in this Privacy Policy. We will take the necessary steps to implement adequate safeguards to ensure that your personal information remains secure.
If you are a user in the EU or UK, please also see additional information on international data transfers under USERS IN THE EUROPEAN UNION OR THE UNITED KINGDOM below.
LINKS TO THIRD PARTY WEBSITES AND THE INTERNET
Our Sites may contain links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies, and we do not control how they collect and use your personal information. Hellfire Yoga LLC expressly disclaims all responsibility for any collection and use of your personal information by any third party website. Please check the relevant privacy policies of each third party website before you submit any personal information to these websites.
The transmission of information over the internet is also not completely secure. If you provide us with personal information over the internet, any transmission is at your own risk. However, once we receive your personal information, we will use commercially reasonable security measures to keep your personal information secure.
COMMUNITY FUNCTIONS
Our Sites may make available to you chat rooms, forums, message boards, or other community functions. Please remember that any information you disclose to these functions becomes publicly available, and you should exercise caution when deciding to disclose your personal information, and in particular sensitive information about you. Your use of these community functions is at your own risk.
NOTICE TO MINORS
We do not knowingly collect any personal information from people under the age of 16. If you are under 16 years of age, please do not provide any personal information to us. If you feel that we have unknowingly collected personal information from someone under the age of 16, please contact us immediately as described in the contact us section below and this information will be removed. For more information on how to protect your children online: Visit www.OnGuardOnline.gov for social networking safety tips for parents and youth.
YOUR PRIVACY RIGHTS
Within the United States, you may be entitled to the rights set out below. If you are in another country, such as Australia, New Zealand, the UK, or a member state of the EU, your privacy rights are set out in the country-specific sections of this Privacy Policy. You can exercise any of these rights by contacting us as described in the CONTACT US section below. We may require you to prove your identity with approved identification if you request this information.
The Right to Know what personal information Hellfire Yoga LLC has collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer.
Access and Data Portability – You have the right to request a copy of the personal information that we collected about you during the 12 months before your request.
The Right to Delete personal information that Hellfire Yoga LLC has collected from you, subject to certain exceptions.
The Right to Correct inaccurate personal information that Hellfire Yoga LLC maintains about you.
The Right to Opt-Out of the sale or sharing of your personal information, targeted advertising, and profiling for a decision that has a legal or similarly significant effect by Hellfire Yoga LLC.
The Right to Limit the use or disclosure of sensitive personal information by Hellfire Yoga LLC, subject to certain conditions.
The Right to Revoke your Consent for us to process your “sensitive” personal information.
The Right to Know the Categories of Third Parties to whom we have disclosed your personal information.
The Right not to Receive Discriminatory Treatment by Hellfire Yoga LLCfor the exercise of privacy rights conferred by the CCPA, including an employee's, applicant's, or independent contractor's right not to be retaliated against for the exercise of their CCPA rights.
To obtain information about your Privacy Rights free of charge, contact us as described in the CONTACT US section below, so long as you haven't made two other requests in the last 12 months.
Opt Out Signals and Similar Mechanisms. Some web browsers may transmit "do-not-track" signals to the websites and other online services with which a user communicates. There is no industry standard that governs what, if anything, websites should do when they receive these signals. Hellfire Yoga LLC currently does not act in response to these signals.
Processing "sensitive personal information". Hellfire Yoga LLC does not process your sensitive personal information for any purpose other than those permitted by law, such as to perform the services that you request of us or for cybersecurity purposes.
Exercising Your Rights – How to Make a Request
When you make a request, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to it. The verification steps we take may differ depending on the request you make. We will match the information that you provide in your request to information we already have on file to verify your request. We may ask for additional information to help us verify your request. If we are able to verify your request, we will process it. If we cannot verify your request, we may ultimately be unable to process your request.
Consumers will be required to submit their first and last name and email address and may also be asked to provide additional information so that we can verify the request. We will only use the information received in a request, or in connection with a request, for the purposes of responding to the request.
Authorized Agents
We permit US residents to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request on your behalf. An authorized agent must follow the process described below to make a request. The authorized agent must also verify his/her own identity. We will confirm the agent's authority with the individual about whom the request was made.
You may submit a CCPA privacy rights request to us by:
https://privacy.ca.gov/tips/submit-a-privacy-request/
Calling us at 1-916-534-8227
Emailing us at lordyogaroth@hellfireyoga.com
You may submit all other US privacy rights requests to us by contacting us.
Appeals
You may appeal Hellfire Yoga LLC decision by contacting us.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to change or update this privacy policy from time to time at our sole discretion, including to reflect new legal requirements, new technologies, or changes to how we collect, use, or disclose your personal information.
We encourage you to review this Privacy Policy from time to time to be informed about how we use and protect your personal information. When we post changes to this policy, you will see the words "Last Updated" with the date of the last update at the top of this page. In case of substantial changes to this Privacy Policy, we will inform you about these in advance via email.
USERS IN THE EUROPEAN UNION OR THE UNITED KINGDOM
This section of the Privacy Policy applies if you are in the UK or a country that is a Member State of the EU, and supplements the information in the rest of the policy.
We process personal information under this Privacy Policy and in accordance with applicable data protection laws, including GDPR and UK GDPR. We aim to process personal information that is adequate, relevant and not excessive in relation to the purpose for which it has been collected.
Identifying the Data Controller
Hellfire Yoga LLC acts as the "data controller" for the processing described in this Privacy Policy. This means that we are responsible for the processing and decide why and how your personal information is processed.
If you have any questions about this Privacy Policy, or if you would like to exercise any of your privacy rights, please contact us using the details below.
Legal bases for processing your personal information
We only collect and process personal information where we have legal basis to do so. In relation to the purposes outlined above, we rely on the following legal bases for processing:
Operations: When we process the personal information described above for the purpose of operating our business, we do so on the basis it is necessary to perform a contract with you, because it is required by law, or because we have a legitimate business interest in doing so (for example, our interest in improving our services for the benefit of our customers).
Participation in special activities: When we process the personal information described above to administer promotions, contests and sweepstakes, we do so on the basis it is necessary to perform a contract with you.
Newsletters: We send you newsletters based on your consent, which you may withdraw at any time. If you are already a customer who has purchased goods from us, we also process your email address, telephone number, or other contact information to offer our own similar products, programs or services to you that may be of interest to you. When we do this, we do so on the basis of our legitimate interests (specifically, our interest in marketing products, programs, or services to individuals who might be interested in them). You may always opt-out of this processing.
Product purchase: When we process the personal information described above to transact and administer your purchase, we do so on the basis it is necessary to perform a contract with you.
Website operation and registration (including plug-ins): When we process the personal information described above in order to make our Sites available to you, to administer your registration, and to provide you with the requested services, we do so on the basis that it is necessary to perform a contract with you or because it is in our legitimate business interest (for example, when we process your information in this context for information security reasons, our legitimate interest in maintaining the security of our IT network).
When you contact us as described above with questions, queries, or feedback, we will process the personal information you provide to us on the basis it is necessary to perform a contract with you or because it is in our legitimate business interest (for example, our legitimate interest in providing good customer service and promoting our business).
Updates concerning us: When we send you updates about our Sites and services, we do so on the basis of our legitimate interests in providing you with secure and functional Sites and services. If informing you about certain updates is required by law, we send you these updates in order to comply with our legal obligations.
Administering third-party mailing lists: If we add your contact information to a third-party mailing list, we will only do so where we have permission from you to do so.
Integrated Services: When we process the personal information described above to administer your registration via an Integrated Service, we do so on the basis that it is necessary to perform a contract with you or because it is in our legitimate business interest (for example, our legitimate interest in maintaining the security of our IT network).
User interactions: When you share personal information with us via communication or messaging services, we will process the personal information you provide to us on the basis it is necessary to perform a contract with you or because it is in our legitimate business interest (for example, our legitimate interest in providing good customer service and promoting our business).
Retention of your personal data
Participation in special activities: We retain your personal information for up to three months after the promotion, contest, or sweepstake is completed, unless we are required or permitted by law to retain it for a longer period (such as for archiving purposes).
Newsletters and mailing lists: We will retain your personal information concerning marketing and newsletters until you withdraw your consent or opt-out, unless we are required or permitted by law to retain it for a longer period (such as for archiving purposes).
Product purchase: We will retain your personal information for as long as you continue purchasing our products. If you have not purchased anything for three years, we will delete your personal information unless we are required or permitted by law to retain it for a longer period (such as for archiving purposes).
Website registration (including Integrated Services): We will retain your personal information for as long as you use our services for registered users. If you have not logged in for three years, we will delete your personal information, unless we are required or permitted by law to retain it for a longer period (such as for archiving purposes).
Contact us and user interactions: We retain this personal information for the time required to respond to your request and, where applicable, as required or permitted by law (for example, for financial statements, in relation to potential legal claims, or for archiving purposes).
Updates concerning us: We retain your personal information as long as you use our services for registered users or purchase our goods. We will delete your personal information if you have not logged in for three years, unless we are required or permitted by law to retain it for a longer period.
Automated decision-making
We may use automated decision-making technologies, including profiling, to support our data processing activities. Our automated decision-making capabilities include logic that attempts to identify artists, music, communications, products, or offers that we believe may interest you. By using this logic, it helps us personalize your interactions with us and our artists. For you, this means that you may see online advertisements, direct marketing communications (if you have subscribed), or other advertising or marketing messages or special offers based on your activity on our Sites or interactions with us or our third-party partners.
Your rights
In accordance with applicable data protection law, you may have the following rights in relation to the personal information we hold about you. Some of these rights are not applicable in certain circumstances and exemptions may apply. Your rights include the following:
Right of access: You may ask us to confirm whether we are processing your personal information and, if so, to provide you with a copy of that personal information (along with certain other details).
Right to rectification: If the personal information we hold about you is inaccurate or incomplete, you are entitled to ask for rectification or completion.
Right to erasure: You may ask us to delete or remove your personal information in some circumstances, for example, if we no longer need it, or if you withdraw your consent. There are also certain exceptions where we may refuse a request for erasure, for example, where the personal data is required for compliance with law or in connection with legal claims.
Right to restrict processing: You may ask us to restrict the processing of your personal information in certain circumstances, for example if you want us to establish its accuracy.
Right to data portability: You have the right to obtain personal information you have provided to us in a structured, commonly used and machine-readable format for reuse under certain circumstances.
Right to object: You may ask us at any time to stop processing your personal information, and we will do so, if we rely on legitimate interests to process your personal information (unless we have compelling legitimate interests which override your rights and freedoms, or for the establishment, exercise and defence of legal claims), or if we process your personal information for direct marketing.
Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision when it is based solely on automated processing, including profiling, and it produces a legal effect or similarly significantly affects you unless such profiling is necessary for entering into, or the performance of, a contract between you and us.
Right to withdraw consent: If we rely on your consent as the legal basis for processing your personal information, you have the right to withdraw that consent at any time. This includes, but is not limited to, cases where we use your personal information for direct marketing purposes.
We will not collect Sensitive Information except with your consent, and then only if collection of such information is necessary for a particular activity or function.
Your rights to your information
You have a general right to access any personal information that is held about you by us, unless a valid exception applies under a Privacy Act. You can request this at any time by contacting us. (details below). Please note that we cannot modify your personal information. You can modify your own information at any time by emailing us.
CONTACT US
If you have questions, comments or requests regarding this privacy policy, please contact us at:
Hellfire Yoga LLC
455 Market St Ste 1940, San Francisco, CA 94105
lordyogaroth@hellfireyoga.com